Spot the technique

Collect 4 different ads of consumer goods from newspapers or magazines. These could be ads for a shampoo, toothpaste, food item or a drink. Then, based on what you learned in CH 1, fill in the following table.

Answer these questions as well:

1. How are the four ads alike?
2. How are the four ads different?
3. Pick your favourite ad of the four above. Is the advertiser’s point of view different from yours? Give reasons for your answer.